CENTER MASS, INC.
 
Innovative products, Education and Training Since 1996

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HOW WE STARTED 

&  WHY WE ARE HERE



Center Mass, Incorporated was founded in 1996 by our president, Jeff Felts, based on his experiences as a Solider, Police Officer and SWAT Sniper in suburban Detroit, Michigan. The results of these efforts are innovative operational products, training aids and training concepts designed to help you succeed in a variety of environments.

Our company goal is to help our customers "SAVE LIVES"

This is the story of the creation and evolution of Center Mass, Inc... We hope it enlightens you about our company and demonstrates our commitment to our profession and to you, the rifle armed Law Enforcement Officer, Soldier, Marine, Sailor, Airmen, or responsible private citizen.

Never again will the men and women we lead and train be without realistic training or an avenue to gain the equipment that can help them succeed under the most difficult circumstances. We have learned from personal equipment and training shortcomings, as well as the mistakes we have made during real world life or death tactical operations, and have vowed to do everything we can to ensure our brothers and sisters in arms do not repeat them.

Center Mass was born because of a recurring operational problem. The problem was a need for an innovative product that would assist the Police Sniper in the urban environment. 

In 1991Jeff was hired by his suburban Detroit police agency. Four months later openings on his agencies part-time multi-jurisdictional SWAT Team became available. Due to his military background, he was allowed to compete for a slot and made the team.

In 1992, he attended Basic Sniper School and had the honor of being instructed by the Legendary Marine Corp Sniper, Carlos Hathcock and his assistants from the greatly respected Virginia Beach PD sniper unit. Jeff graduated from the course and his Police Sniping Career began.

In 1994 his SWAT team responded to a barricaded hostage rescue call-out; a bank robbery and pursuit with shots fired. After the suspects fled on foot with officers in foot pursuit, one suspect took an innocent family hostage in their home, and the other two suspects remained on the loose in the area.  Eventually the two on the loose were caught and the third attempted to flee the home brandishing an AR15 at containment personnel.  As “Murphy” would have it, Jeff found himself in an awkward standing position trying to engage a nine-inch wide, 90 degree (left to right) running target at a distance of 45 yards. The result was three shots and three misses. A sub-gunner that initially fired at the suspect also missed.  A second sub-gunner subsequently opened up and knocked the suspect down, but not out. The suspect rolled over and pointed his weapon at the gunner who had just knocked him down. Jeff was then able to let the cross hairs settle in on his semi-moving targets head and scored an instantaneous killing shot ending the threat. 

This incident brought to light training deficiencies and tactical errors. The result was training that was much more realistic and as dynamic as the team could safely conduct. The only restricting factors were a shoe string budget and training facilities that did not include moving target systems. To conduct that training, the team had to travel 2 hours to a reserve military post. Unfortunately, due to scheduling and travel issues, the team was only able to schedule one day over the course of the next year to familiarize and train on moving targets.

An additional factor Jeff had noticed since he began sniping in 1992 was that he continuously found himself in urban hides where he would have to make shooting platforms by moving furniture, stacking milk crates, or leaning on ironing boards for support. These make shift platforms and rests were oftentimes very awkward. They made it difficult to observe or shoot from due to factors such as, their instability, the duration of an operation, or the angles that were involved. He subsequently searched the market for a device that would alleviate the problem. However, nothing suitable could be found that provided the portability and stability the Police Sniper requires.

Almost one year after the 1994 shooting, Jeff found himself in a flat, rooftop hide, resting his sniper rifle on top of milk crates so he could clear a 3 foot decorative wall designed to hide air conditioners. It was the scene of another hostage rescue operation. This operation involved the kidnapping of an ex-girlfriend by the ex-boyfriend who had been jailed for brutally raping her. While in custody, the suspect threatened her life. Shortly after his arrest, he made bond and promptly kidnapped her. The kidnapping was covered extensively by the media, and luckily for her, an alert hotel clerk called police. SWAT was promptly called and Jeff’s team got set up. They had the element of surprise on their side and were only waiting for the rescue team to finish rehearsing. Jeff was approximately 100 yards out and level with the second story target room. A response team was stationed two doors away from the target room to handle any exigent circumstances. As “Murphy” would have it, the suspect decided to leave before the planned rescue operation could be executed. Jeff saw the target door open and he observed the suspect exit the room holding the girl around the neck in a classic hostage – bad guy pose. Jeff could see the suspect’s hand wrapped around the butt of a handgun that he had tucked in his waistline. When they came out, it appeared that the suspect was looking to see if the coast was clear. The whole time Jeff had the suspect’s head quartered off with what he terms, an “easy day shot.” Then, when the suspect felt comfortable enough that the police were not there, he started walking north on the balcony dragging her with his head slightly behind and next to hers. The weapon remained in his waistband with his hand on it. Fortunately, this was a contingency the team had planned for and viewed as a window of opportunity. It allowed the sniper (Jeff) to bring the situation to resolution if the circumstance dictated, or allowed the response team to close the gap to bring the situation to resolution. In preparation for this possibility the response team had stripped all unnecessary gear and wore tennis shoes so they could sneak up on the suspect. As it turned out the response team executed perfectly. The suspect had an MP-5 pointed in his ear before he knew the police were ever there.

Many viewed this operation as being executed almost flawlessly. And it was, except for one detail that only Jeff knew about. What happened was that as the suspect was dragging the victim on the balcony toward the stairs, Jeff was forced to track the suspect while rested atop the milk crates. He had pre-planned his actions for this possibility and felt confident he could succeed, in theory, if he needed to take a shot. He was more confident in his ability to hit a moving target since he now had at least some training on the subject. That confidence changed instantly when he was forced to start tracking his moving target from a semi-kneeling position, instead of the prone position his team had used during moving target training. In addition, there was the incredible reality of an innocent person’s head next to the moving target’s head that he was trying to track on a slightly awkward and wobbly platform that he’d never trained on, or shot off of before. This experience shook Jeff to the core as he was the only person that could have saved this lady’s life, or his fellow officers lives, had the suspect heard or saw the response team coming.

After being potentially seconds away from taking a hostage rescue shot from yet another awkward position and on a moving target, Jeff made a commitment to solve these problems. He put all his energy into developing products that would benefit the police sniper and help save innocent lives. This was the birth of Center Mass. Inc. in 1996, along with our first products the Sharpshooters series of Rifle Rests and the Urban Carry Bag. After nearly two years of refinement, the products were brought to market and are now being used by police and military snipers around the world.

In 1999, Jeff received the greatest professional honor of his career by earning the position of Sniper Team Leader on his SWAT Team. This daunting assignment required him to provide frequent, relevant, and realistic training for his snipers. He knew from experience this had to include regular training on moving targets. The problem was neither his SWAT Team nor any of the member agencies had a moving target system at the time. There was also no other moving target system available in the immediate area. To compound the problem, the closest location to conduct moving target training was a reserve military post two hours away that was difficult to coordinate range time with and too far away to train frequently enough to keep the skills up. Trying to budget for a moving target system was out of the question as the team’s budget barely covered the cost of training ammunition and targets. The only way he was going to realistically solve the problem in a timely manner, and be able to provide his snipers with immediate and regular moving target training, was to fix it himself.

This problem became the birth of the Sharpshooters Moving Target System. Center Mass subsequently spent thousands of dollars prototyping designs that would fit the needs of Jeff’s sniper team. The way he figured it, if his team had this problem, many other teams across the nation were probably in the same boat. So the systems design and configuration had to meet very specific needs. The idea was to appeal to the “smaller budget” agency with a quality system that was inexpensive, practical, and easy to use from the academy level, to the SWAT level. The first requirement was it had to be portable so agencies that did not have their own range could take it wherever they got range time. Secondly, it had to be “cable” free and remote controlled out to 200 yards or further so sniper teams could easily use it during training. Finally, it had to be easy to setup, require no tools, and it had to be reliable as training time is too precious to be wasted working on broken down training aids.

These efforts accomplished Jeff’s immediate goal as he was able to provide his team with frequent moving target training throughout the systems development phase using the prototypes. Finally, in 2002 the Sharpshooters Moving Target System was perfected and taken to market. Today agencies across the nation are using it with great success. 

CENTER MASS TRAINING INSTITUTE

Throughout his law enforcement career Jeff noticed that much of the formal training provided to Police Officers lacked any meaningful standards. As a former Army Drill Sergeant (USAR) this always frustrated him. It absolutely amazed him how students at most of the courses he attended were rubber stamped as graduates and in some cases certified as instructors. Some of these schools were put on by private companies and others by police organizations. In either case, he viewed this as a disservice to the police profession and always had the desire to do what he could to correct the problem.       

In 1999, Jeff was teaching a Patrol Rifle Instructor School for a local college with a curriculum he developed. After the school, many of the students went back to their agencies with positive feedback. Shortly there after, he began getting requests from agencies and individual officers across the state to put on a school for them. This was the birth of CENTER MASS TRAINING INSTITUTE, which officially opened as a division of Center Mass, Inc. in 2000. Center Mass Training Institute opened offering three courses, Patrol Rifle Instructor, Rapid Response or Active Shooter training and a Basic Sniper School. All the schools quickly cornered the market in Michigan and our Training Division was here to stay.

Today, the training division accounts for 1/3 of our business and is the fastest growing section of the company. Our courses are now taught around the country. We credit this growth to our outstanding core of instructors. We have managed to attract some of the most highly qualified instructors in the country. These guys include National Police Sniper Competition Champions; former Instructors from Sig Arms, Smith & Wesson, and a number of Combat Vets serving in our Special Operations Forces.

We thank you very much for taking the time to learn more about us. Our hope is that you now have a clear understanding of where we came from and how we have gotten here. Hopefully, we have imparted on you our commitment to the development of innovative products and training concepts for the law enforcement and military communities. 

As always, good luck, stay safe, and most of all, AIM FOR PERFECTION!   


In 2003, Center Mass Instructors authored a position paper on Patrol Rifle Policy, Training and Operational Considerations. We donated this work to the National Tactical Officers Association in an effort to help agencies that were just starting patrol rifle programs and to help improve existing programs. The NTOA approved of this work and adopted it as the NTOA’s official manual on Patrol Rifle Training, Policy & Operational Considerations.